Keeping momentum in construction marketing ensures maximum impact

Applying a stop start approach to the way your company does marketing will lead to wasteful activities and fail to deliver results and most importantly ROI. In our experience the vast majority of marketing performed in-house is done so in an ad hoc manner, pacing through the year, with no defined strategy or benchmark to measure results. Here are some common problems we have identified: Tactics replace strategy – you end up just doing stuff, then doing more stuff, without real... Read More