Are You Waiting Too Long to Drive Growth?

So after more than half a decade of doom and gloom in the construction sector, it would seem, at long last, we have something to celebrate.  Not only did the UK enjoy its fastest growth in GDP in the three months to September according to the latest ONS figures, but construction output also rose by 2.5% over the same period, its second successive period of growth. What’s more, the housing market is also gathering pace and RICS reports that the UK house building sector is enjoying... Read More

Why Should Anyone be Interested in Your Business?

For any communications activity it’s essential to know what you want to say and who you want to say it to. When  it comes to PR, however, in addition to the ‘who, when, why, where and what’ rule of telling the story in the first paragraph, it’s vital to ask where any of that information fits into the news agenda. Placing editorial in a newspaper, magazine or online publication requires a different mindset from most marketing disciplines, because yours is not the only... Read More