Could You be Making it Easier to Win More Business?

One of our clients has a bone to pick with us. After a direct mail campaign designed and delivered by CME, his appointment diary is now full for the next two months and he’s still receiving enquiries. It’s not because he’s invented something radically new or is offering a too-good-to-be-true cut price deal; the secret to this success story lies in one simple but significant factor – target audience. While many direct mail campaigns are expertly targeted to a relevant target... Read More

Direct Marketing: Make One Change

People often don’t like change.  But change can be good.  Without it we don’t learn, we don’t move forward and we don’t improve. This week, as the country begins its first full working week of the year, I think everyone should challenge themselves to make one change in the way they do things.  Whether it’s something small like getting into work ten minutes earlier so that you can de-clutter your in box before the phone starts to ring, or something more significant... Read More