Make Knowledge Your Loss Leader

You talk to lots of people in business.  There are those who talk about what they do and those who talk about what they know.  I know which, as a rule, I find more interesting. Discussing topics that enable you to share knowledge is normal social and business etiquette, allowing you to engage with other people and making you more memorable to them.  And yet, so many companies focus their online presence on the ‘About Us’ and ‘Products’ or ‘Projects’ sections of... Read More