Time for Your Brand to Change its Tune?

The sight of Dolly Parton singing ‘Jolene’ to the delight of thousands at Glastonbury was a bit of an epiphany for me this weekend. I may not have been lucky enough to actually be in the crowd but the significance of the queen of country music playing to festival goers, most of whom weren’t born when ‘Jolene’ was first released, jumped off the TV screen. This was an audacious move by the organisers of Glastonbury to veer off brand and see what happened.  And what happened... Read More