Are You Telling a Tale of a Neglected Brand?

Anyone who has ever been to a job interview has probably heard the question ‘where do you see yourself in five years time?’ But how many companies ask that about their brand? For many, branding or rebranding their company, product or service is something they see as a project – it has a start, middle and end, just like any good story. Except, no story ever really has an end…because there always has to be something that happens next. When it comes to your brand’s story,... Read More

Are You a Swipe Stopper?

They say a picture tells a thousand words. I say, we need to be using more pictures that tell their own story. Traditionally, in PR, advertising, direct mail… pictures have been used to illustrate the words, and that was fine. But we’ve moved on since then. There is still a role for pictures in that context but images can do so much more. With the advent of social media, the way that we can use pictures as a standalone mechanic to tell their own story and extend the brand... Read More