Could PR Bring More Talent Into Your Business?

be different, be the one

I don’t know about you, but when I walk into a meeting with a client the conversation usually starts with an opener something like, ‘how’s business?’ For the past few years when talking to any kind of contractor in the construction sector, that question has usually been greeted with a heavy sigh and an optimistic comment about how business is out there; it’s just harder... Read More

Are You Telling a Tale of a Neglected Brand?

onceupontimeBLOG

Anyone who has ever been to a job interview has probably heard the question ‘where do you see yourself in five years time?’ But how many companies ask that about their brand? For many, branding or rebranding their company, product or service is something they see as a project – it has a start, middle and end, just like any good story. Except, no story ever really has an end…because... Read More

Are You a Swipe Stopper?

Steve_Domoney_Architecture

They say a picture tells a thousand words. I say, we need to be using more pictures that tell their own story. Traditionally, in PR, advertising, direct mail… pictures have been used to illustrate the words, and that was fine. But we’ve moved on since then. There is still a role for pictures in that context but images can do so much more. With the advent of social media, the... Read More

Make Sure You’re Wearing the Marketing Maillot Jaune

tour-de-yorkshire

The eyes of the world’s sports fans strayed momentarily from Brazil to good old Blighty last weekend as the stars aligned to bring the British Grand Prix, the Wimbledon finals and the Tour de France to England all on the same weekend. Of all of these, the Tour de France was by far the most momentous.  The men’s final at Wimbledon may have been a five set nail biter, but a version... Read More

Time for Your Brand to Change its Tune?

dolly_parton

The sight of Dolly Parton singing ‘Jolene’ to the delight of thousands at Glastonbury was a bit of an epiphany for me this weekend. I may not have been lucky enough to actually be in the crowd but the significance of the queen of country music playing to festival goers, most of whom weren’t born when ‘Jolene’ was first released, jumped off the TV screen. This was an audacious... Read More