LST unveils new look

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Our latest work for LST Projects has resulted in a fresh new look for the 100-year-old firm. This hugely successful company, which provides construction, refurbishment and project management services, recently appointed CME to review and improve its branding and website. With a track record spanning more than a century, LST has unrivalled experience in its sector. We’ve worked... Read More

Taking up the challenge

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Many construction firms fall into the trap of trying marketing tactics without having a strategy, so fail to get results. We solve this problem by working with companies to develop strategic PR and marketing plans, which position them for growth. This may take extra time and research but the results are well worth it, removing any guesswork and ensuring any investment is maximised. Challenger... Read More

Securing new future growth and success

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Following a successful direct marketing campaign for West London Security (WLS), we’re joining forces again to help the company expand its business. WLS is a London-based provider of electronic security systems, employing more than 70 people. It also has an in-house construction team, providing fit out and refurbishment services to schools and offices. With plans for further growth,... Read More

Are you generating new business effectively?

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The results of our latest survey have revealed that construction firms rely on word of mouth as their top source of new business. Perhaps no surprise when ‘recommendations from people I know’ also came top in a recent Nielsen survey when 30,000 people gave it 83% of the vote. But in an increasingly competitive market, construction businesses could be left behind if they rely... Read More

Top Sources Of New Business In Construction And Related Sectors

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Survey participants from within construction and related sectors chose their top 3 sources of new business from the following options: Our website / Google searches Social media Brochures mailed in the post E-mail marketing Word of mouth Tenders Magazine Advertising Content marketing Editorial coverage of you in trade press Pay-per-click campaigns Other – you choose Using a... Read More

Tender tools to help build your pipeline

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This year has been a political rollercoaster, so what should your tactics be in these unpredictable times? It seems that many remain cautious with a wait and see approach. This was reflected in the RICS October report which revealed subdued growth in the third quarter of the year, particularly in London and the South East, largely in commercial work. But any fears in the report... Read More

Natural Building Technologies awards CME national marketing brief

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Natural Building Technologies (NBT), an innovative building materials and systems supplier to the UK construction industry, has selected Construction Marketing Experts (CME) to develop and deliver a UK-wide marketing strategy. The Buckinghamshire-based company will be working with CME to create a strategic campaign targeting key sectors using a broad range of tools including customer... Read More

CME continues to expand client base across the country

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We’re pleased to announce two new projects for two new clients this month. London-based Trad Scaffolding, which has been serving the construction industry for more than four decades, has selected CME for a comprehensive research project. The research will help the company to develop and refine a marketing and sales strategy over the coming months. Further north in Leeds, SH Structures,... Read More

CME partners with Morson FM to boost brand awareness

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We’re pleased to announce that we have secured a new contract with building management and maintenance company Morson FM. The firm, which is headquartered near Birmingham and employs 15 people, has selected CME to provide an integrated 12-month campaign to raise brand awareness across the Midlands. The project includes telesales, creative email marketing and mailshots, and follows... Read More

Don’t dismiss direct mail in the digital world

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The digital world has changed the way people and organisations send and receive their communications. Snacking on news and company updates on social media channels using a smartphone is pretty much the norm, especially for the younger generation. So what does this mean for your marketing strategy? With social media taking centre stage, it may be tempting to give more traditional... Read More