Why Word of Mouth Marketing Can be Delivered at your Desk

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You may have read our previous blog outlining the results of our recent research with construction sector companies, which revealed that 41% of new business leads are generated by word of mouth. Even if you didn’t see the blog or review the research, it’ll probably come as no great surprise.  After all, from restaurants, to cars, to holiday destinations, we’re much more likely... Read More

Feeling uncertain after the Budget 2016?

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Laptop Screen with Budget 2016 A commitment to major infrastructure projects offered a glimmer of hope for the construction industry in the Budget 2016. But the chancellor’s decision to exempt corporate investors from the 3 per cent stamp duty surcharge on additional homes has certainly raised a few eyebrows.   Although development in the UK’s major cities remains strong,... Read More

Construction: What Farmers Can Teach Us About Strategy

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Do you fling seeds from the car window in the general direction of the field as you drive by, in a rush to get somewhere else? Then hope in a few months time your crop will flourish? Or, should you leave the car behind, get in your tractor, plough the field, nourish the soil, carefully plant your seed and then tenderly nurture all the fields on your farm? I think you can guess which... Read More

Construction: Snail Mail Bounces Back To Prominence – Or Did It Ever Really Die?

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“The reports of my death have been greatly exaggerated” Mark Twain In the almost insane stampede toward everything online – email, social media, search engine optimisation, websites etc. – a medium we used to rely on has fallen out of fashion. Sending stuff through the post understandably is old hat, especially in business to business marketing as an increasing amount of... Read More

7 Reasons Why You Should Change Your Mind About PR

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Understandably, many people in the world of construction scratch their heads when it comes to PR and wonder why they should bother. Even those who have had amazing PR coverage have discovered that the phone doesn’t always create an avalanche of clients wanting to beat a path to your door. Here’s 7 reasons you may not have thought of which explain why you should maybe rethink... Read More

Creating Winning Campaigns

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One of the regular bees in our bonnet at CME is the need to be able to substantiate what you say. In other words, it’s no good simply claiming to be the best, the biggest or the most innovative unless you can prove it. It’s a principle we live by and our advice is always based on in depth market knowledge, experience of proven tactics and a methodical approach to researching... Read More

Word Of Mouth In Construction Is Rife

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It is said (well quite often to me at least) that Word Of Mouth is important in construction. Yes, that’s pretty obvious I guess, but why when people say that do they seem to suggest it is more important in construction than in other sectors? Or is it? That’s what we set out to discover with our survey yesterday. Excluding results from those who tender only (i.e. no word of... Read More

Think You’re Too Busy for Marketing?

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The shops are filled with Halloween paraphernalia and hotels and restaurants are festooned with ‘book your Christmas party here’ banners…we must be in Q4! And what a difference a year makes. This time last year there was plenty of talk and encouraging signs of recovery but everyone was cautious about really believing it. Now, many companies are struggling to meet demand for... Read More

Manage Your Reputation…Win More Tenders

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In the construction sector, compiling tenders is one of those necessary evils that everyone accepts as part of a process but most would avoid given the opportunity. For most companies, it’s not the valuable man hours and resources that are dedicated to compiling project-specific costings and calculations that form the major gripe, but the beauty parade element of singing your... Read More

Could PR Bring More Talent Into Your Business?

be different, be the one

I don’t know about you, but when I walk into a meeting with a client the conversation usually starts with an opener something like, ‘how’s business?’ For the past few years when talking to any kind of contractor in the construction sector, that question has usually been greeted with a heavy sigh and an optimistic comment about how business is out there; it’s just harder... Read More