Why Word of Mouth Marketing Can be Delivered at your Desk

word of mouth-saidaonline

You may have read our previous blog outlining the results of our recent research with construction sector companies, which revealed that 41% of new business leads are generated by word of mouth. Even if you didn’t see the blog or review the research, it’ll probably come as no great surprise.  After all, from restaurants, to cars, to holiday destinations, we’re much more likely... Read More

Construction: Curing Your Tender Ills By Preventing Them

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You know prevention is better than the cure. You may not bother with check-ups with your doctor. And you may not bother figuring out why you don’t win as many tenders as you deserve. But then, you have to pay the price with a little pain when you lose that tender you really wanted to win, as you watch a key rival walk away with the project. The prevention and the cure is communicating... Read More

4 Tender Winning Tips

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In construction, particularly in high value projects or tendering situations, it is all about proving yourself. And in this post, you’ll be given 4 tips on doing just that. You’ll also find out how improving your case studies can be worth millions of pounds of extra work you would not otherwise have won. Research from Nielsen across 58 countries of 29,000 people confirms... Read More

Construction: The Communication Crime, Are You Guilty?

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Building and maintaining relationships is important in any sector. Construction is no different. In previous surveys, we have confirmed this is certainly the case in construction. Perhaps even moreso than in other sectors. If we maintain relationships, we: – Solidify the bond between ourselves and our clients – Are remembered – important in tender situations for... Read More

Construction: Snail Mail Bounces Back To Prominence – Or Did It Ever Really Die?

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“The reports of my death have been greatly exaggerated” Mark Twain In the almost insane stampede toward everything online – email, social media, search engine optimisation, websites etc. – a medium we used to rely on has fallen out of fashion. Sending stuff through the post understandably is old hat, especially in business to business marketing as an increasing amount of... Read More

Creating Winning Campaigns

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One of the regular bees in our bonnet at CME is the need to be able to substantiate what you say. In other words, it’s no good simply claiming to be the best, the biggest or the most innovative unless you can prove it. It’s a principle we live by and our advice is always based on in depth market knowledge, experience of proven tactics and a methodical approach to researching... Read More

Word Of Mouth In Construction Is Rife

word of mouth-saidaonline

It is said (well quite often to me at least) that Word Of Mouth is important in construction. Yes, that’s pretty obvious I guess, but why when people say that do they seem to suggest it is more important in construction than in other sectors? Or is it? That’s what we set out to discover with our survey yesterday. Excluding results from those who tender only (i.e. no word of... Read More

Think You’re Too Busy for Marketing?

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The shops are filled with Halloween paraphernalia and hotels and restaurants are festooned with ‘book your Christmas party here’ banners…we must be in Q4! And what a difference a year makes. This time last year there was plenty of talk and encouraging signs of recovery but everyone was cautious about really believing it. Now, many companies are struggling to meet demand for... Read More

Manage Your Reputation…Win More Tenders

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In the construction sector, compiling tenders is one of those necessary evils that everyone accepts as part of a process but most would avoid given the opportunity. For most companies, it’s not the valuable man hours and resources that are dedicated to compiling project-specific costings and calculations that form the major gripe, but the beauty parade element of singing your... Read More

Five Steps to Successful PR

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As the battle to convince Scottish voters to opt for or against independence reaches its crescendo, the masters of spin are masterfully using messaging and counter messaging to win hearts and minds. We might call it spin, but it actually only uses the same PR tactics that companies like yours use to change perceptions of their brands and USPs as part of their marketing programme. However,... Read More