Are Your Customers Really Interested in Your PR?

Barack Obama

It’s been a busy few months for Barack Obama and it seems unlikely that he’s enjoyed much in the way of downtime. However, like all savvy politicians, he’s never one to look a PR gift horse in the mouth, which is why he took time out to visit Stone Henge and pose with locals last week. Amongst the serious business of the terrorist threat and the global economy, visiting an... Read More

Could PR Bring More Talent Into Your Business?

be different, be the one

I don’t know about you, but when I walk into a meeting with a client the conversation usually starts with an opener something like, ‘how’s business?’ For the past few years when talking to any kind of contractor in the construction sector, that question has usually been greeted with a heavy sigh and an optimistic comment about how business is out there; it’s just harder... Read More

How to Plan a More Effective Online Strategy

Google-Twitch-Acquisition

Searching for information online has become such a routine daily activity that the world’s biggest search engine brand has also become a commonplace verb. Anything we need to know is at our fingertips; all we have to do is Google it. And yet some are still unconvinced by online marketing, preferring to see ink on the page rather than views online. Personally, I believe that the... Read More

Are You Telling a Tale of a Neglected Brand?

onceupontimeBLOG

Anyone who has ever been to a job interview has probably heard the question ‘where do you see yourself in five years time?’ But how many companies ask that about their brand? For many, branding or rebranding their company, product or service is something they see as a project – it has a start, middle and end, just like any good story. Except, no story ever really has an end…because... Read More

Are You a Swipe Stopper?

Steve_Domoney_Architecture

They say a picture tells a thousand words. I say, we need to be using more pictures that tell their own story. Traditionally, in PR, advertising, direct mail… pictures have been used to illustrate the words, and that was fine. But we’ve moved on since then. There is still a role for pictures in that context but images can do so much more. With the advent of social media, the... Read More

It’s Still Good to Talk

Ed_Miliband_talk

It’s astonishing to think that BT’s ‘It’s Good to Talk’ advertising campaign was now broadcast more than 20 years ago. Since then, the phrase has entered the English language like a well worn proverb and, this week, it’s something that Ed Milliband has put at the top of his agenda, calling for a public version of Prime Minister’s Questions. It’s an interesting idea... Read More