Could PR Bring More Talent Into Your Business?

be different, be the one

I don’t know about you, but when I walk into a meeting with a client the conversation usually starts with an opener something like, ‘how’s business?’ For the past few years when talking to any kind of contractor in the construction sector, that question has usually been greeted with a heavy sigh and an optimistic comment about how business is out there; it’s just harder... Read More

Are You Telling a Tale of a Neglected Brand?

onceupontimeBLOG

Anyone who has ever been to a job interview has probably heard the question ‘where do you see yourself in five years time?’ But how many companies ask that about their brand? For many, branding or rebranding their company, product or service is something they see as a project – it has a start, middle and end, just like any good story. Except, no story ever really has an end…because... Read More

Time for Your Brand to Change its Tune?

dolly_parton

The sight of Dolly Parton singing ‘Jolene’ to the delight of thousands at Glastonbury was a bit of an epiphany for me this weekend. I may not have been lucky enough to actually be in the crowd but the significance of the queen of country music playing to festival goers, most of whom weren’t born when ‘Jolene’ was first released, jumped off the TV screen. This was an audacious... Read More

Does Your Online Integrity Stand Up to Inspection?

super-hero-social large

Online content and social media have become the new super heroes of the marketing world. A cost effective means of disseminating credible third party endorsement on a global scale, these 21st century tactics have proved their value to business-to-business and consumer audiences alike. The ‘Keeping Social Honesty’ report published last week by the CIM (Chartered Institute of... Read More

Are You Match Ready?

world-cup-2014

With the countdown to the FIFA World Cup now in its final stages, and the England team now training in Brazil, is your business ready for two weeks of football mania? You may think that higher levels of absenteeism, a few team performance issues from watching late matches in the pub and some general grumpiness if England doesn’t make it through the group stages will be inevitable... Read More

The Two Step Plan for PR Success

electiom

After weeks and weeks of media posturing, the results of the local elections are in (at the time of writing, the results of the Euro vote are still to be announced.) For anyone glancing at a headline or catching sight of a TV screen, you’d be forgiven for thinking that UKIP had swept the board and was about to take control at councils up and down the country.  The reality is... Read More

Is Your Employer Brand Working for You?

apprentership

After a lean few years in the construction sector, the recent upturn in house building has caused talk to turn to the skills gap again. It’s also generated big political promises, with Labour’s shadow housing minister Emma Reynolds telling a Home Builders Federation (HBF) conference last week that a Labour government would re-introduce rules requiring house builders to recruit... Read More

Brand Matters

next

Marketing Week reported last week that consumer perceptions of clothing brand NEXT have fallen, despite growing sales. It’s an odd state of affairs as, generally, you might assume there’d be a direct correlation between brand and sales performance. It’s also a cautionary tale…demonstrating that even the strongest brands need to be nurtured and protected as an ongoing process... Read More

Are You Talking to Me?

Sing_It_Kitty_Three_video-461076

I overheard a conversation about the new ad for mobile phone provider, ‘3’, the other day.  You know the one?  With the little girl on the bicycle, the singing kitten and the (until recently) mostly forgotten ‘80s rock ‘classic’? The conversation went something like this: Man 1: “I don’t get the point of it’ Man 2: “I think the point is that there is no point.” Man... Read More

How Would You Score Your Brand?

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World Cup fever has begun in earnest. With less than 100 days to go now until the first kick off, all the teams are gearing up to win. There will be matches to be won or lost between now and then as we warm up for the tournament but the real battle facing the England team is the battle to win the confidence of the nation.  While Paralympics GB is doing well at the games and exceeding... Read More