How to Make Your Brand a Star


So the Oscars circus has rolled into town in LA, and rolled out again, in a blur of fancy frocks, after show parties and dreams come true (or dashed for another year). The whole fanfare – the build up, the pundits, the red carpet chats, the speeches and the occasional tears – is part of a global brand, symbolised by the little gold statuettes that grace the mantelpieces of the... Read More

Are You Committing the 10 Deadly Blogging Sins?


The great thing about the Internet is that it’s so limitless.  The potential audience is almost infinite and there’s no cost attached to the space you use, nor do you have to convince an editor that your content is worthwhile. But that doesn’t mean that you should be uploading any old content thrown together without close attention to detail…far from it! The company blog... Read More

Sharpen Your Competitive Edge with PR


The latest Construction Trade Survey was published this week, telling it how it is across the sector, straight from the horse’s mouth.  It provides data based on the perceptions of those that have been at the rock face of keeping construction businesses afloat during recent lean times, and one of the take home headlines is that the sector is still doing better, echoing the economic... Read More

How to Take the Zzzzzz Out of Your X Factor

x factor

So, the wait is over.  We know who has won the X factor for another year and, whether or not you care who got the most votes on the night, it’s clear that the well-worn TV format has an enduring appeal to its target demographic. X Factor’s success over a ten year tenure at the top of the TV ratings is all about understanding the target audience and adapting to fit in with changing... Read More

Case Studies: Top Tips for the Art of Storytelling

Nelson Mandela

The world lost a great man last week who inspired not just his country but a whole generation across the world. And since Nelson Mandela’s death last Thursday, the tributes, celebrations of his life and anecdotes that reveal what made him such a remarkable figure have brought his story to a new audience that’s too young to remember the struggle against apartheid. It’s a reminder... Read More

How to Sell When The Customer Wants to Buy

Black Friday

The offer you can’t refuse may be a cliché lifted straight out of the salesman’s toolkit, but the global frenzy of internet shopping that will accompany this week’s ‘Black Friday’ promotions demonstrates that value for money never goes out of fashion. The thorny issue of price has been every marketer’s nemesis over the past few years, with so many purchasing decisions... Read More

Who Needs Social Media?


One of the things I love about my job is that every day is different.  But sometimes I have Groundhog Day moments when I find myself responding to the same comments for the umpteenth time.  And nine times out of ten that comment can be paraphrased as ‘social media’s not relevant to my business.’ Whatever type of business you operate, I can guarantee you that it is. Certainly,... Read More

Tactical Spotlight On……e-shots

email marketing

Many of those reading this newsletter will also receive our weekly e-shots: short pieces of direct mail in your inbox that let you know about aspects of our services or current special offers. If you’ve ever wondered why we go to the trouble of writing these every week and sending them out, we can tell you in three words: because they work! And why do they work? They provide... Read More

Our Survey Said…..Thanks!

Survey Image 1

We recently invited all our contacts to take part in our first annual Marketing Needs and Trends Survey, a simple online poll designed to help us understand how we can best help you with free CME reports and research, it will also give us a true picture of marketing trends at the rock face of the commercial world. The results were compelling. While 27% of respondents stated that... Read More

Just Because You Have a Logo…..Doesn’t Mean You Have a Brand


Amongst our many soap boxes here at CME, the one marked ‘branding’ is probably the one we stand on most and shout from the loudest. Why?  Because time and time again companies tell us that they have a ‘brand’ (and have often paid handsomely for it!), when in actual fact they have a logo and perhaps a pantone reference so that all their marketing collateral matches. But…..a... Read More