Why Word of Mouth Marketing Can be Delivered at your Desk

word of mouth-saidaonline

You may have read our previous blog outlining the results of our recent research with construction sector companies, which revealed that 41% of new business leads are generated by word of mouth. Even if you didn’t see the blog or review the research, it’ll probably come as no great surprise.  After all, from restaurants, to cars, to holiday destinations, we’re much more likely... Read More

How to Plan a More Effective Online Strategy

Google-Twitch-Acquisition

Searching for information online has become such a routine daily activity that the world’s biggest search engine brand has also become a commonplace verb. Anything we need to know is at our fingertips; all we have to do is Google it. And yet some are still unconvinced by online marketing, preferring to see ink on the page rather than views online. Personally, I believe that the... Read More

Are You a Swipe Stopper?

Steve_Domoney_Architecture

They say a picture tells a thousand words. I say, we need to be using more pictures that tell their own story. Traditionally, in PR, advertising, direct mail… pictures have been used to illustrate the words, and that was fine. But we’ve moved on since then. There is still a role for pictures in that context but images can do so much more. With the advent of social media, the... Read More

Does Your Online Integrity Stand Up to Inspection?

super-hero-social large

Online content and social media have become the new super heroes of the marketing world. A cost effective means of disseminating credible third party endorsement on a global scale, these 21st century tactics have proved their value to business-to-business and consumer audiences alike. The ‘Keeping Social Honesty’ report published last week by the CIM (Chartered Institute of... Read More

Are You Match Ready?

world-cup-2014

With the countdown to the FIFA World Cup now in its final stages, and the England team now training in Brazil, is your business ready for two weeks of football mania? You may think that higher levels of absenteeism, a few team performance issues from watching late matches in the pub and some general grumpiness if England doesn’t make it through the group stages will be inevitable... Read More

Which Comes First – Content or Channel?

horse-cart

Digital marketing.  Everyone’s doing it, but here’s a question….does everyone know why? Talking to many companies about social media, e-shots, online newsletters, blogging and website development has made it very apparent to me that for some, the answer is no.  Their approach to digital marketing is ‘we have to do it because everyone else is doing it’. Certainly, that’s... Read More

To Blog or Not to Blog?

to-blog-or-not-to-blog

Marketing consultants suffer from the same social challenges as doctors: we often get asked for free and informal advice without the benefit of any of the back story that should inform  the answer. So when I was asked last week ‘What do you think of blogging, is it something we should be doing?’ in theory, I shouldn’t have been able to answer with any clarity. However, when... Read More

Brand Matters

next

Marketing Week reported last week that consumer perceptions of clothing brand NEXT have fallen, despite growing sales. It’s an odd state of affairs as, generally, you might assume there’d be a direct correlation between brand and sales performance. It’s also a cautionary tale…demonstrating that even the strongest brands need to be nurtured and protected as an ongoing process... Read More

Are You Talking to Me?

Sing_It_Kitty_Three_video-461076

I overheard a conversation about the new ad for mobile phone provider, ‘3’, the other day.  You know the one?  With the little girl on the bicycle, the singing kitten and the (until recently) mostly forgotten ‘80s rock ‘classic’? The conversation went something like this: Man 1: “I don’t get the point of it’ Man 2: “I think the point is that there is no point.” Man... Read More

Are You Committing the 10 Deadly Blogging Sins?

blog

The great thing about the Internet is that it’s so limitless.  The potential audience is almost infinite and there’s no cost attached to the space you use, nor do you have to convince an editor that your content is worthwhile. But that doesn’t mean that you should be uploading any old content thrown together without close attention to detail…far from it! The company blog... Read More