How to Take the Zzzzzz Out of Your X Factor

x factor

So, the wait is over.  We know who has won the X factor for another year and, whether or not you care who got the most votes on the night, it’s clear that the well-worn TV format has an enduring appeal to its target demographic. X Factor’s success over a ten year tenure at the top of the TV ratings is all about understanding the target audience and adapting to fit in with changing... Read More

Case Studies: Top Tips for the Art of Storytelling

Nelson Mandela

The world lost a great man last week who inspired not just his country but a whole generation across the world. And since Nelson Mandela’s death last Thursday, the tributes, celebrations of his life and anecdotes that reveal what made him such a remarkable figure have brought his story to a new audience that’s too young to remember the struggle against apartheid. It’s a reminder... Read More

How to Sell When The Customer Wants to Buy

Black Friday

The offer you can’t refuse may be a cliché lifted straight out of the salesman’s toolkit, but the global frenzy of internet shopping that will accompany this week’s ‘Black Friday’ promotions demonstrates that value for money never goes out of fashion. The thorny issue of price has been every marketer’s nemesis over the past few years, with so many purchasing decisions... Read More

Who Needs Social Media?


One of the things I love about my job is that every day is different.  But sometimes I have Groundhog Day moments when I find myself responding to the same comments for the umpteenth time.  And nine times out of ten that comment can be paraphrased as ‘social media’s not relevant to my business.’ Whatever type of business you operate, I can guarantee you that it is. Certainly,... Read More

Could E-Shots Lead You to the Holy Grail of Marketing?


With Christmas looming, the pressure is on to find the perfect gift.  No doubt there will be a few forays to the shops, braving the crowds to select gifts in the traditional hustle and bustle of the Christmas build up.  But for most of us the high street is only part of the Christmas shopping strategy. Instead of spending hours pounding the pavement and feeling the goods in our... Read More

Tactical Spotlight On……e-shots

email marketing

Many of those reading this newsletter will also receive our weekly e-shots: short pieces of direct mail in your inbox that let you know about aspects of our services or current special offers. If you’ve ever wondered why we go to the trouble of writing these every week and sending them out, we can tell you in three words: because they work! And why do they work? They provide... Read More

Our Survey Said…..Thanks!

Survey Image 1

We recently invited all our contacts to take part in our first annual Marketing Needs and Trends Survey, a simple online poll designed to help us understand how we can best help you with free CME reports and research, it will also give us a true picture of marketing trends at the rock face of the commercial world. The results were compelling. While 27% of respondents stated that... Read More

Is Soft Copy DM Becoming Too Much of a Hard Sell?


There’s a flyer stuck to my fridge with a magnet that must have been there for weeks. It has details of a local handyman and when I needed someone to fix my broken fence this week, there it was, waiting for me to pick up the phone and dial the number. It’s a nice reminder of how small local tradesmen are still in touch with something that big business seems to have largely forgotten:... Read More

Summer’s Coming……Time to Plan for New Year!


It’s been a long time coming this year, but finally spring has sprung. And as the evening’s get longer and we amble towards the lightest night of the year that mid-way point in the calendar signals the start of something else for marketeers……planning for next year! It may seem like madness to some to say that June is the time to start planning for January but effective planning... Read More

Are They Getting the Message?


If you’re regularly including words like ‘state-of-the-art’, ‘unique’ and ‘ground-breaking’ in your marketing materials, you might want to have a bit of a re-think.  While these expressions are fine when they can be substantiated and are used in moderation, they are often over-used and can become meaningless when your marketing speak is all words and no substance. In... Read More