Construction: Curing Your Tender Ills By Preventing Them

medications-257346_640You know prevention is better than the cure. You may not bother with check-ups with your doctor. And you may not bother figuring out why you don’t win as many tenders as you deserve.

But then, you have to pay the price with a little pain when you lose that tender you really wanted to win, as you watch a key rival walk away with the project.

The prevention and the cure is communicating with potential clients in between tenders, not just when you want to win them.

A regular newsletter keeps you top of mind. Then, when your tender arrives, you’re already ahead of your rivals because they know you and what you’ve been doing since the last bid.

Why use an E-newsletter?

I know. You’re busy; you’ve got deadlines to meet and tenders to submit. The last thing you need is something else to add to your plate.

Which is why outsourcing it makes perfect sense. The cost is more than covered with an improved win rate. Here are five reasons why:

1. It’s cheap – Using E-newsletters is a very cost-effective way of communicating with your clients. There are no printing or postage costs. There is also less effort than, for example, a postal or telesales campaign.

2. You’ll have lifelong clients- With regular online contact comes an increase of the lifetime value of your clients. Our previous surveys have shown that clients who receive ongoing communication are much more likely to remain as your clients and more likely to recommend your business.

3. It enhances your company’s reputation – ‘Brand building’ is an important factor that makes your company stand out against the competition. You want to be memorable. You want your company’s name to be at the forefront of people’s minds, which could make the difference in securing a tender win, or not.

4. Interaction – Give your clients a voice. This opens up an opportunity for your clients to interact with you. A good tip is to invite replies in your newsletter, or, link to an article on your website that people can comment on.

5. Instantaneous, trackable results – Possibly the best thing about E-newsletters is that it produces tangible results, instantly. You can track who has read and shared your articles and you can monitor new subscribers, opens and clicks. After all, emails are easy to share, and it can be interesting to see how far your newsletter may travel.

What next?

To get your E-newsletter started, you will need to think about the following:

  • What? – You need to consider what you want to say and how you want to say it. Make sure you mix in content which educates and informs, as well as news of your projects and successes
  • When? – Newsletters are better when sent regularly – you need to consider if you want to send yours weekly? Fortnightly? Monthly? Quarterly?
  • Who? – Who is your target audience? Do you have a list of your clients and prospects?

Or simply contact us saying ‘e-news here’ and we’ll do the hard work for you.

We can help you set up, produce and manage your newsletters so that your material is regularly and consistently going out, all aimed at cementing your position as a proactive contender for the next tender, or even generating new enquiries.

For more information on this post, please visit the main site or call the main office on 0843 506 5202.


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