Feeling uncertain after the Budget 2016?

Laptop Screen with Budget 2016

Laptop Screen with Budget 2016

A commitment to major infrastructure projects offered a glimmer of hope for the construction industry in the Budget 2016. But the chancellor’s decision to exempt corporate investors from the 3 per cent stamp duty surcharge on additional homes has certainly raised a few eyebrows.


Although development in the UK’s major cities remains strong, stamp duty reforms combined with the EU referendum and slow-down in the high end residential market, is starting to lead to more questions than answers about the future of the property and construction market.


So if your firm is already feeling the impact of this uncertainty, should you still invest in PR and marketing? Or do you see it as an unnecessary expense?


Whether the market is on the up or slowing down, maintaining the reputation of your brand, promoting your key messages and keeping your company front of mind among your customers and prospects is vital. Not only does this help to get you on tender lists, but ensure that you are generating enquiries for the right types of projects.


A proactive PR campaign for example, will enhance brand awareness, communicate your strengths and help gain third party endorsement of your services. A combination of media relations, case studies, opinion pieces and social media will build a strong picture of your business, its strengths, people and principles. Delivered consistently, PR enhances your reputation and could give you a competitive edge in tenders. Importantly PR also has a key role to play in attracting new members of staff. With the skills gap still showing no signs of closing, maintaining a talented workforce is vital, particularly if those larger projects do start to gain momentum later in the year. A company that’s generated positive press coverage and social media updates that underline its success and strengths is more likely to attract potential new employees than those with no profile.


To help trigger enquiries from new clients, a carefully targeted email marketing campaign could hold the key. With some creative input, effective copy writing and the right database, this is a cost-effective way of demonstrating your expertise and specialisms to key targets. Furthermore, email marketing which is pitched effectively to the right market, can help to generate higher quality leads for more profitable projects.


We understand that any business has to scrutinise costs, particularly in a sector that doesn’t stand still. But stepping up your PR and marketing now could lay the foundations for a healthier pipeline further down the line, ensuring you are well placed to manage both the potential positive and negative outcomes of the Budget 2016.


To discuss which tactic could work for you, call us on  0843 506 5202

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