Position is a passive noun, not an active verb

Market PositioningWe all want to position ourselves as the market leader. You can’t position yourself as the leader for a simple reason, ‘no company can position itself as anything.’

You can focus your efforts and your message, which sometimes can influence your position. But position is a place, and someone else puts you there: your prospects.

Your prospect will take what information he/she knows about your company and position you accordingly.

Position is a passive noun: it’s something the market does to you.

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