Does Your Online Integrity Stand Up to Inspection?

Online content and social media have become the new super heroes of the marketing world. A cost effective means of disseminating credible third party endorsement on a global scale, these 21st century tactics have proved their value to business-to-business and consumer audiences alike. The ‘Keeping Social Honesty’ report published last week by the CIM (Chartered Institute of Marketing), calls into question both the credibility and the value of social media, however. Following... Read More

Prove Your Proposition With Case Studies

When it comes to delivering your marketing messages, the difference between telling your marketplace how good you are at what you do and ensuring they believe it can be summed up in one word: proof. At CME, one of the things that we develop for clients as part of their brand footprint is a set of key messages that explains who they are, what they do and why they’re different. But the messages have to be more than a list of superlatives: without substantiation they are meaningless.... Read More