Just Because You Have a Logo…..Doesn’t Mean You Have a Brand

Amongst our many soap boxes here at CME, the one marked ‘branding’ is probably the one we stand on most and shout from the loudest. Why?  Because time and time again companies tell us that they have a ‘brand’ (and have often paid handsomely for it!), when in actual fact they have a logo and perhaps a pantone reference so that all their marketing collateral matches. But…..a logo and a set of brochures DO NOT make a brand! While a visual identity is an important part... Read More