Serving a Marketing Ace

It wasn’t just sports fans that were glued to their TV screens when Murray played Federer on the hallowed turf of Wimbledon’s Centre Court last weekend…….the hopes of a nation were at stake and few could resist tuning in to see if they could, at last, be realised. Our collective national pride may have been hurt once again, but one thing that, perversely, was not damaged by his defeat was Andrew Murray’s reputation. Doubtless the fact that it’s in the nature of us... Read More