Are You Telling a Tale of a Neglected Brand?

Anyone who has ever been to a job interview has probably heard the question ‘where do you see yourself in five years time?’ But how many companies ask that about their brand? For many, branding or rebranding their company, product or service is something they see as a project – it has a start, middle and end, just like any good story. Except, no story ever really has an end…because there always has to be something that happens next. When it comes to your brand’s story,... Read More