Are You Talking to Me?

I overheard a conversation about the new ad for mobile phone provider, ‘3’, the other day.  You know the one?  With the little girl on the bicycle, the singing kitten and the (until recently) mostly forgotten ‘80s rock ‘classic’? The conversation went something like this: Man 1: “I don’t get the point of it’ Man 2: “I think the point is that there is no point.” Man 1: “So why do an ad like that?” Man 2: “It’s for the brand isn’t it.” Man 1: “Doesn’t... Read More