CME secures contract with WLS

We have been appointed by West London Security (WLS), a London-based provider of electronic security systems. WLS has selected our team to help it win larger, more profitable projects. The campaign includes a perception audit, creative direct mail, e-shots and support with brand positioning. Based in West Dulwich, London, WLS employs more than 70 staff and offers a wide range of fire and security systems to commercial clients across the London and the South East. The company also... Read More

Are You Telling a Tale of a Neglected Brand?

Anyone who has ever been to a job interview has probably heard the question ‘where do you see yourself in five years time?’ But how many companies ask that about their brand? For many, branding or rebranding their company, product or service is something they see as a project – it has a start, middle and end, just like any good story. Except, no story ever really has an end…because there always has to be something that happens next. When it comes to your brand’s story,... Read More

Are You a Swipe Stopper?

They say a picture tells a thousand words. I say, we need to be using more pictures that tell their own story. Traditionally, in PR, advertising, direct mail… pictures have been used to illustrate the words, and that was fine. But we’ve moved on since then. There is still a role for pictures in that context but images can do so much more. With the advent of social media, the way that we can use pictures as a standalone mechanic to tell their own story and extend the brand... Read More

Let Me Put You in the Picture

While the UK looks forward to the start of the Commonwealth Games in Glasgow later this week, swimming fans in Birmingham have been fighting to protect a pool that has had somewhat less investment than the Games’ Tollcross International Swimming Centre. More than 100 swimmers posed in the now unused ‘Gala Pool’ at the Grade II* listed Mosely Road Baths in Birmingham, which is due to close next year due to local authority cuts. The resulting images are part protest, part... Read More

Are Your Tenders Putting You in the Frame or Out of the Picture?

From housing to utilities infrastructure, the big news in the construction sector at the moment is all about frameworks. For the winners, it’s not just big news; it’s great news. A place on a framework is a virtual guarantee of future work and a significant feather in the cap. For those that miss out, however, frameworks can become a closed door to working for that particular client for several years! The fact that so many public and private sector clients are moving to framework-based... Read More

Which Comes First – Content or Channel?

Digital marketing.  Everyone’s doing it, but here’s a question….does everyone know why? Talking to many companies about social media, e-shots, online newsletters, blogging and website development has made it very apparent to me that for some, the answer is no.  Their approach to digital marketing is ‘we have to do it because everyone else is doing it’. Certainly, that’s a compelling reason to invest in digital marketing, but it’s hardly a digital marketing strategy,... Read More

To Blog or Not to Blog?

Marketing consultants suffer from the same social challenges as doctors: we often get asked for free and informal advice without the benefit of any of the back story that should inform  the answer. So when I was asked last week ‘What do you think of blogging, is it something we should be doing?’ in theory, I shouldn’t have been able to answer with any clarity. However, when it comes to blogging, there is only one answer…yes! And here’s why:   It’s online content... Read More

Are You Talking to Me?

I overheard a conversation about the new ad for mobile phone provider, ‘3’, the other day.  You know the one?  With the little girl on the bicycle, the singing kitten and the (until recently) mostly forgotten ‘80s rock ‘classic’? The conversation went something like this: Man 1: “I don’t get the point of it’ Man 2: “I think the point is that there is no point.” Man 1: “So why do an ad like that?” Man 2: “It’s for the brand isn’t it.” Man 1: “Doesn’t... Read More

Could You be Making it Easier to Win More Business?

One of our clients has a bone to pick with us. After a direct mail campaign designed and delivered by CME, his appointment diary is now full for the next two months and he’s still receiving enquiries. It’s not because he’s invented something radically new or is offering a too-good-to-be-true cut price deal; the secret to this success story lies in one simple but significant factor – target audience. While many direct mail campaigns are expertly targeted to a relevant target... Read More

Direct Marketing: Make One Change

People often don’t like change.  But change can be good.  Without it we don’t learn, we don’t move forward and we don’t improve. This week, as the country begins its first full working week of the year, I think everyone should challenge themselves to make one change in the way they do things.  Whether it’s something small like getting into work ten minutes earlier so that you can de-clutter your in box before the phone starts to ring, or something more significant... Read More