CME secures contract with WLS

We have been appointed by West London Security (WLS), a London-based provider of electronic security systems. WLS has selected our team to help it win larger, more profitable projects. The campaign includes a perception audit, creative direct mail, e-shots and support with brand positioning. Based in West Dulwich, London, WLS employs more than 70 staff and offers a wide range of fire and security systems to commercial clients across the London and the South East. The company also... Read More

The Secret of Business Failure

In the early stages of working with one of my former clients, the company’s managing director proudly declared to me ‘We are the best kept secret in our sector.’ To him the comment smacked of quality and exclusivity.  To me it demonstrated that there was a big job to be done! This weekend, writing in the Mail on Sunday, the prime minister declared that we must all be less ‘bashful’ about being British and be proud to stand behind our values. While his comments come... Read More

How to Make Your Brand a Star

So the Oscars circus has rolled into town in LA, and rolled out again, in a blur of fancy frocks, after show parties and dreams come true (or dashed for another year). The whole fanfare – the build up, the pundits, the red carpet chats, the speeches and the occasional tears – is part of a global brand, symbolised by the little gold statuettes that grace the mantelpieces of the film industry’s finest.  In effect, the familiar golden ‘Oscar’ that makes an Academy Award... Read More

Looking Forward at the Construction Industry

One of the clear messages that came out of our recent Marketing Needs & Trends Survey was that companies have been reluctant to spend because of uncertainty about the pace and stability of economic recovery, with the indicators of the past three months looking positive and the Chancellor’s Autumn Statement due to take place on 4th December, we preview the economic outlook. The ONS announcement at the end of October about increased growth in GDP and a second consecutive quarter... Read More

CME’s Top Five Tips to Capitalise on Growth

While many construction businesses have put marketing on a back burner in response to challenging market conditions, recent indicators of an upturn in the sector’s fortunes are prompting some to seize the day and put their company at the top of search engine lists and on everyone’s lips. So what’s the best way to maximise the effectiveness of your first steps back into marketing without having to dig too deep to find the budget?       Develop a marketing... Read More

Do You Have All the Questions?

Life is full of questions. We ask and answer many of them without even realising we’re doing it: ‘what shall I have for breakfast?’, ‘which email should I answer first?’, ‘where did I park the car?’ The problem is, not all questions are quite so easy to answer and often we don’t even know what questions to ask…… or even that questions need asking at all! It’s a phenomenon that’s often very true of marketing implementation. Questions are asked day to day... Read More

First Construction Marketing Webinar Success

Construction Marketing Experts held our first webinar master class last week and we’ve received some great feedback from our delegates in response. Entitled ‘How to create a winning marketing strategy in the UK Construction Industry Today’, the webinar discussed the challenges of the construction sector in the current economic climate and how this affects companies operating in the industry. Against this backdrop, the webinar then went on to discuss an example of a CME client... Read More