Five Steps to Successful PR

As the battle to convince Scottish voters to opt for or against independence reaches its crescendo, the masters of spin are masterfully using messaging and counter messaging to win hearts and minds. We might call it spin, but it actually only uses the same PR tactics that companies like yours use to change perceptions of their brands and USPs as part of their marketing programme. However, while the sole aim of the Scottish Referendum spin is to persuade people to vote ‘Yes’... Read More