The Two Step Plan for PR Success

After weeks and weeks of media posturing, the results of the local elections are in (at the time of writing, the results of the Euro vote are still to be announced.) For anyone glancing at a headline or catching sight of a TV screen, you’d be forgiven for thinking that UKIP had swept the board and was about to take control at councils up and down the country.  The reality is that UKIP may have gained a considerable number of seats, but its gains are less than half those garnered... Read More