Why Word of Mouth Marketing Can be Delivered at your Desk

You may have read our previous blog outlining the results of our recent research with construction sector companies, which revealed that 41% of new business leads are generated by word of mouth. Even if you didn’t see the blog or review the research, it’ll probably come as no great surprise.  After all, from restaurants, to cars, to holiday destinations, we’re much more likely to take a recommendation from a friend than believe what it says on the website or in the brochure. The... Read More

CME secures contract with WLS

We have been appointed by West London Security (WLS), a London-based provider of electronic security systems. WLS has selected our team to help it win larger, more profitable projects. The campaign includes a perception audit, creative direct mail, e-shots and support with brand positioning. Based in West Dulwich, London, WLS employs more than 70 staff and offers a wide range of fire and security systems to commercial clients across the London and the South East. The company also... Read More

How to Plan a More Effective Online Strategy

Searching for information online has become such a routine daily activity that the world’s biggest search engine brand has also become a commonplace verb. Anything we need to know is at our fingertips; all we have to do is Google it. And yet some are still unconvinced by online marketing, preferring to see ink on the page rather than views online. Personally, I believe that the tangible, tactile mediums of print advertising, hard copy direct mail and printed brochures have an... Read More

Are You Committing the 10 Deadly Blogging Sins?

The great thing about the Internet is that it’s so limitless.  The potential audience is almost infinite and there’s no cost attached to the space you use, nor do you have to convince an editor that your content is worthwhile. But that doesn’t mean that you should be uploading any old content thrown together without close attention to detail…far from it! The company blog has become one of the most cost effective and time efficient ways of engaging with existing customers,... Read More

Lesson One: Never Stop Learning

Few companies can claim that their global brand awareness is such that their company name has become a verb, but Google can. A massive 67% of online searches are now ‘googled’ and the company dominates the world of online advertising too. But even slick multi-nationals make mistakes and the early release of a draft trading statement on Thursday caused the company to cease trading for several hours while the 20% fall in profits was explained to the market. While all of this... Read More