Why Word of Mouth Marketing Can be Delivered at your Desk

You may have read our previous blog outlining the results of our recent research with construction sector companies, which revealed that 41% of new business leads are generated by word of mouth. Even if you didn’t see the blog or review the research, it’ll probably come as no great surprise.  After all, from restaurants, to cars, to holiday destinations, we’re much more likely to take a recommendation from a friend than believe what it says on the website or in the brochure. The... Read More

CME secures contract with WLS

We have been appointed by West London Security (WLS), a London-based provider of electronic security systems. WLS has selected our team to help it win larger, more profitable projects. The campaign includes a perception audit, creative direct mail, e-shots and support with brand positioning. Based in West Dulwich, London, WLS employs more than 70 staff and offers a wide range of fire and security systems to commercial clients across the London and the South East. The company also... Read More

Construction: Snail Mail Bounces Back To Prominence – Or Did It Ever Really Die?

“The reports of my death have been greatly exaggerated” Mark Twain In the almost insane stampede toward everything online – email, social media, search engine optimisation, websites etc. – a medium we used to rely on has fallen out of fashion. Sending stuff through the post understandably is old hat, especially in business to business marketing as an increasing amount of budget is plunged into everything online. And a lot of that makes perfect sense. It costs less to send... Read More

If You’re Speaking to the Right People, You Don’t Need to Shout

A client asked me last week what the average response rates are for a direct mail campaign. Hmmmm? That’s a bit like asking about the average rainfall in a British summer – estimates could vary considerably depending who you ask and what their expectations are. According to recent Direct Mail Association (DMA) figures, traditional hard copy mail outs can expect to garner an average response rate of 3-4%, while email campaigns have an impressive open rate of almost 20% with... Read More

Could You be Making it Easier to Win More Business?

One of our clients has a bone to pick with us. After a direct mail campaign designed and delivered by CME, his appointment diary is now full for the next two months and he’s still receiving enquiries. It’s not because he’s invented something radically new or is offering a too-good-to-be-true cut price deal; the secret to this success story lies in one simple but significant factor – target audience. While many direct mail campaigns are expertly targeted to a relevant target... Read More

Direct Marketing: Make One Change

People often don’t like change.  But change can be good.  Without it we don’t learn, we don’t move forward and we don’t improve. This week, as the country begins its first full working week of the year, I think everyone should challenge themselves to make one change in the way they do things.  Whether it’s something small like getting into work ten minutes earlier so that you can de-clutter your in box before the phone starts to ring, or something more significant... Read More

Time for Change? Planning your marketing campaigns for 2013

There’s a lot to be said for the ‘If it ain’t broke, why fix it?’ approach to life. It makes for less, work, less stress and fewer possibilities for making mistakes. The problem is, it also offers fewer possibilities for making things better and achieving more – two key objectives that always sit at the heart of any successful business. As we move into the New Year, now is the time that everyone takes stock of the year we’re leaving behind and what we have to look... Read More