Who Pays The Price for Discounting?

Britain loves a good BOGOF.  The phenomenon of the ‘Buy One Get One Free’ offer has proved so popular on our supermarket shelves that it has also become commonplace in other sectors, such as holidays and home improvements. It’s even been known to penetrate the business-to-business building products market. This week, a report by the House of Lords European Union Committee has ascribed some of the blame for the 15 million tonnes of food thrown away by UK households each... Read More