Let Me Put You in the Picture

While the UK looks forward to the start of the Commonwealth Games in Glasgow later this week, swimming fans in Birmingham have been fighting to protect a pool that has had somewhat less investment than the Games’ Tollcross International Swimming Centre. More than 100 swimmers posed in the now unused ‘Gala Pool’ at the Grade II* listed Mosely Road Baths in Birmingham, which is due to close next year due to local authority cuts. The resulting images are part protest, part... Read More

If You’re Speaking to the Right People, You Don’t Need to Shout

A client asked me last week what the average response rates are for a direct mail campaign. Hmmmm? That’s a bit like asking about the average rainfall in a British summer – estimates could vary considerably depending who you ask and what their expectations are. According to recent Direct Mail Association (DMA) figures, traditional hard copy mail outs can expect to garner an average response rate of 3-4%, while email campaigns have an impressive open rate of almost 20% with... Read More

Could E-Shots Lead You to the Holy Grail of Marketing?

With Christmas looming, the pressure is on to find the perfect gift.  No doubt there will be a few forays to the shops, braving the crowds to select gifts in the traditional hustle and bustle of the Christmas build up.  But for most of us the high street is only part of the Christmas shopping strategy. Instead of spending hours pounding the pavement and feeling the goods in our hands, the majority of us now do most of our shopping, or at least most of our window shopping, online. There’s... Read More

Tactical Spotlight On……e-shots

Many of those reading this newsletter will also receive our weekly e-shots: short pieces of direct mail in your inbox that let you know about aspects of our services or current special offers. If you’ve ever wondered why we go to the trouble of writing these every week and sending them out, we can tell you in three words: because they work! And why do they work? They provide a regular way of keeping in touch They remind potential customers about who you are and what you do They... Read More