Why Word of Mouth Marketing Can be Delivered at your Desk

You may have read our previous blog outlining the results of our recent research with construction sector companies, which revealed that 41% of new business leads are generated by word of mouth. Even if you didn’t see the blog or review the research, it’ll probably come as no great surprise.  After all, from restaurants, to cars, to holiday destinations, we’re much more likely to take a recommendation from a friend than believe what it says on the website or in the brochure. The... Read More

CME secures contract with WLS

We have been appointed by West London Security (WLS), a London-based provider of electronic security systems. WLS has selected our team to help it win larger, more profitable projects. The campaign includes a perception audit, creative direct mail, e-shots and support with brand positioning. Based in West Dulwich, London, WLS employs more than 70 staff and offers a wide range of fire and security systems to commercial clients across the London and the South East. The company also... Read More

CME awarded new contract with specialist construction firm

Gaysha, which manufactures and installs resin surfaces, has selected CME to deliver an integrated marketing campaign to help boost revenue across the domestic and commercial sectors. We will be carrying out research and competitor analysis as well as direct marketing, social media and sales support including telesales. Based in Kent, Gaysha manufactures and installs resin paving and surface dressings for architects and designers, and works across the transport, commercial, residential... Read More

7 Reasons Why You Should Change Your Mind About PR

Understandably, many people in the world of construction scratch their heads when it comes to PR and wonder why they should bother. Even those who have had amazing PR coverage have discovered that the phone doesn’t always create an avalanche of clients wanting to beat a path to your door. Here’s 7 reasons you may not have thought of which explain why you should maybe rethink the whole thing:     The “Who Are You?” Factor. Especially in tendering, doesn’t it... Read More

Think You’re Too Busy for Marketing?

The shops are filled with Halloween paraphernalia and hotels and restaurants are festooned with ‘book your Christmas party here’ banners…we must be in Q4! And what a difference a year makes. This time last year there was plenty of talk and encouraging signs of recovery but everyone was cautious about really believing it. Now, many companies are struggling to meet demand for products or are inundated with tenders…keeping the team busy and taking many eyes off the marketing... Read More

Are You Telling a Tale of a Neglected Brand?

Anyone who has ever been to a job interview has probably heard the question ‘where do you see yourself in five years time?’ But how many companies ask that about their brand? For many, branding or rebranding their company, product or service is something they see as a project – it has a start, middle and end, just like any good story. Except, no story ever really has an end…because there always has to be something that happens next. When it comes to your brand’s story,... Read More

It’s Still Good to Talk

It’s astonishing to think that BT’s ‘It’s Good to Talk’ advertising campaign was now broadcast more than 20 years ago. Since then, the phrase has entered the English language like a well worn proverb and, this week, it’s something that Ed Milliband has put at the top of his agenda, calling for a public version of Prime Minister’s Questions. It’s an interesting idea and one which will prompt much discussion. That discussion will not be confined to practical matters... Read More

The Secret of Business Failure

In the early stages of working with one of my former clients, the company’s managing director proudly declared to me ‘We are the best kept secret in our sector.’ To him the comment smacked of quality and exclusivity.  To me it demonstrated that there was a big job to be done! This weekend, writing in the Mail on Sunday, the prime minister declared that we must all be less ‘bashful’ about being British and be proud to stand behind our values. While his comments come... Read More

Prove Your Proposition With Case Studies

When it comes to delivering your marketing messages, the difference between telling your marketplace how good you are at what you do and ensuring they believe it can be summed up in one word: proof. At CME, one of the things that we develop for clients as part of their brand footprint is a set of key messages that explains who they are, what they do and why they’re different. But the messages have to be more than a list of superlatives: without substantiation they are meaningless.... Read More

Are You In Training for a Winning Sales Strategy?

As the runners lined up at the start line for the London Marathon this weekend, they all knew they had a long and arduous task ahead. A marathon is not a quick win and it’s certainly not for quitters. I’m not a runner and I have the greatest admiration for those who are prepared to attempt the training for a marathon, let alone finish the race.  I do know a thing or two about putting in the effort to get results though. When it comes to sales, many businesses seem to think... Read More