How Would You Score Your Brand?

World Cup fever has begun in earnest. With less than 100 days to go now until the first kick off, all the teams are gearing up to win. There will be matches to be won or lost between now and then as we warm up for the tournament but the real battle facing the England team is the battle to win the confidence of the nation.  While Paralympics GB is doing well at the games and exceeding expectations, the England football team seems doomed to eternal failure before the players get... Read More