Summer’s Coming……Time to Plan for New Year!

It’s been a long time coming this year, but finally spring has sprung. And as the evening’s get longer and we amble towards the lightest night of the year that mid-way point in the calendar signals the start of something else for marketeers……planning for next year! It may seem like madness to some to say that June is the time to start planning for January but effective planning takes time, and by November you should be tweaking your plans in line with financial forecasts... Read More