Getting Your Marketing Message Right: Ask Not What You Need to Say, Ask What They Want to Hear

Whatever side of the political fence you sit and whichever side of the Atlantic you live, the big event of last week was the results of the American election and Barack Obama’s success in winning a second term. There is a marketing lesson hidden away in his success, it’s linked to developing your marketing message. Mr Obama’s victory is historic for many reasons and it’s hard not to be impressed by the scale of it.  For me, however, the most extraordinary thing was... Read More