Let Me Put You in the Picture

While the UK looks forward to the start of the Commonwealth Games in Glasgow later this week, swimming fans in Birmingham have been fighting to protect a pool that has had somewhat less investment than the Games’ Tollcross International Swimming Centre. More than 100 swimmers posed in the now unused ‘Gala Pool’ at the Grade II* listed Mosely Road Baths in Birmingham, which is due to close next year due to local authority cuts. The resulting images are part protest, part... Read More

Who Pays The Price for Discounting?

Britain loves a good BOGOF.  The phenomenon of the ‘Buy One Get One Free’ offer has proved so popular on our supermarket shelves that it has also become commonplace in other sectors, such as holidays and home improvements. It’s even been known to penetrate the business-to-business building products market. This week, a report by the House of Lords European Union Committee has ascribed some of the blame for the 15 million tonnes of food thrown away by UK households each... Read More

How to Sell When The Customer Wants to Buy

The offer you can’t refuse may be a cliché lifted straight out of the salesman’s toolkit, but the global frenzy of internet shopping that will accompany this week’s ‘Black Friday’ promotions demonstrates that value for money never goes out of fashion. The thorny issue of price has been every marketer’s nemesis over the past few years, with so many purchasing decisions being based on price rather than value, quality or trust. While Black Friday may be a retail gimmick... Read More