Are You a Swipe Stopper?

They say a picture tells a thousand words. I say, we need to be using more pictures that tell their own story. Traditionally, in PR, advertising, direct mail… pictures have been used to illustrate the words, and that was fine. But we’ve moved on since then. There is still a role for pictures in that context but images can do so much more. With the advent of social media, the way that we can use pictures as a standalone mechanic to tell their own story and extend the brand... Read More

Does Your Online Integrity Stand Up to Inspection?

Online content and social media have become the new super heroes of the marketing world. A cost effective means of disseminating credible third party endorsement on a global scale, these 21st century tactics have proved their value to business-to-business and consumer audiences alike. The ‘Keeping Social Honesty’ report published last week by the CIM (Chartered Institute of Marketing), calls into question both the credibility and the value of social media, however. Following... Read More