How to Take the Zzzzzz Out of Your X Factor

So, the wait is over.  We know who has won the X factor for another year and, whether or not you care who got the most votes on the night, it’s clear that the well-worn TV format has an enduring appeal to its target demographic. X Factor’s success over a ten year tenure at the top of the TV ratings is all about understanding the target audience and adapting to fit in with changing tastes. The acts, the judges and the songs are all chosen to reflect the preferences of a popular... Read More