Make Sure You’re Wearing the Marketing Maillot Jaune

The eyes of the world’s sports fans strayed momentarily from Brazil to good old Blighty last weekend as the stars aligned to bring the British Grand Prix, the Wimbledon finals and the Tour de France to England all on the same weekend. Of all of these, the Tour de France was by far the most momentous.  The men’s final at Wimbledon may have been a five set nail biter, but a version of that happens on the same court every year. It was the Tour de France, incongruously transported... Read More